Future Ready with Katie Couric
In this annual series for Think With Google, award-winning journalist Katie Couric interviews notable experts on current trends. With only one day on set, we had to capture footage for 50+ deliverables including individual YouTube Shorts, social posts, and lots of quotable insights. We did it! Also, I gave Katie bunny ears in the team picture and she posted it on her IG.
The future is here.
By bringing a social-first lens to the series and optimizing for YouTube Shorts, the interviews earned more than 8k views, with 45% watch time. Better still, the campaign brought +1k new subscribers to Think with Google.
Celebrating a decade of insights
Think with Google provides insights and observations to marketing leaders that only Google has access to, including millions and millions of user engagement behavior and trends. They publish blog articles, think pieces, interviews, YouTube Shorts, and promotions across all social channels, and our team worked on all touchpoints.
To celebrate a decade as the destination for Google’s point of view on industry topics, our team created a campaign to highlight the milestone and generate excitement for the next 10 years.
Script: Leanne Chabalko
Creative direction: Al Nicolini
Producer: Kimmy Yang
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