Business writing

Radio, videos, print ads, brand content, direct mail, lifecycle marketing, playbooks, articles, blogs, research papers. The list is long. Here are a few favorites.

Radio: ampm corndogs and coffee.

Product video: Linksys wi-fi router

We shot this product introduction called “Seamless, Wireless Bliss” in a gorgeous house in the Oakland hills. Fun day on set.

Detailed eBook for LinkedIn

  • Hire smarter
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Strengthen your portfolio. Lower your costs.

What’s easier than answering 5 questions about your investment style? Getting an investment portfolio customized to your needs, so you can then email it to your financial advisor.

The iShares Core Builder made things so simple that 91% of all visitors who began the tool, completed it – which was 65% above our goal. And 15% of visitors investigated the results page further, which was 150% above goal.

We also developed emails, direct mail, and banner ads to drive financial advisors to the Core Builder.

Brand storytelling for Yahoo

To introduce Yahoo’s new site for women, our brand narrative celebrates the ways women “shine” every year, every week, and every day. Minute by minute, a woman’s life is never dull.

Wells Fargo account tour

  • We filmed the tour guide, too. She was great.

  • There's VO on every page; it was a very long script.

  • We designed the overall UX. It was a challenge.

Print ad for Cisco

Writing a headline and brief explainer that imparts the benefits of a Cisco-powered data center took more words than I would have liked. However, this thing is flexible, efficient, and innovative. It’s limitless, too!

Print ad for NatureMade

Writing healthcare content is a challenge. This was a new client, and there was a ton of story for such a small space. Brand sentiment, specific customer story and the mechanics of how the vitamins work … it’s all here.

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