A little bit about me

Why hello. I’m Leanne and I use compelling storytelling to help product marketers reach and convert new audiences through a sharply honed creative process. Or, that’s what my AI writing assistant suggested I tell you. In fact, I’d love to share how I’ve used AI tools plus talented creative teams to achieve big goals. For example:

Results: +19 pt lift on usage intent for a complex B2B product with +2.1% increase in incremental branded query volume in test region. (Minimum expected uplift was 0.7%.)

Method: I achieved these conversions through a unique, collaborative process that turns complex marketing goals into sharp, market-ready narratives. My easy-to-work-with nature is one of the essential ingredients that guarantees a win.

What’s in my special mix of spices, you ask? A passion for smart copy, a love for data-informed optimizations, and a rich understanding of AI tooling for creatives. Add to this generous sprinkles of go-to-market narratives, team leadership and presentation chops, plus lightly salted pizzazz.

If you’d like a taste, please let me know. Full disclosure: the exact recipe for my custom blend is a secret. Chefs call it “zesty” and “perfect on chicken piccata.” This metaphor is going on for waaaaaay too long but if you’re still reading I bet we’d get along.