The goal: Demystify financial markets, and the process of investing, to help skeptical millennials recognize that investing is something they do everyday.
The thing is, in 2020, savvy retail investors were using fintech app Robinhood to influence the markets just as we were launching a new creative platform. D’oh!
As an agency partner, things got cray cray. But a very nice spot aired during Super Bowl LV. Also, the movie “Dumb Money” is really fun, and Robinhood is all over it.
We are all investors.
Making investing accessible to everyone.
Before all the craziness went down, our team pitched and won the job of AOR by proposing a brand promise that busted myths and spoke directly to anyone who didn’t think they knew how to invest. The thing is, we are all investors. We invest every day, in thousands of ways.
I was a lead creative on the team from the winning pitch presentation all the way to shooting multiple (!) Super Bowl spots. After that, everything went haywire, and most of the work was scrapped.