Turn curiosity into customers.
I provided creative leadership across multiple Google brands and products for three years, supporting and growing a dedicated creative team. I partnered with senior clients to deliver successful integrated campaigns including social, email, and microsites as well as internal and external presentations, speeches and reports.
Please note: certain projects require a password to view. Ask for access!
Google Ads Demand Generation
How do you sell a complex product in just seconds? That’s a challenge we solved often, at different levels of the awareness funnel. Ask for the password and click below to find out how we acquired new Google Ads customers and blew away all our KPIs.
Future Ready with Katie Couric
In this annual series for Think With Google, award-winning journalist Katie Couric interviews notable experts on current trends. With only one day on set, we had to capture footage for 50+ deliverables including individual YouTube Shorts, social posts, and lots of quotable insights. We did it! Also, I gave Katie bunny ears in the team picture and she posted it on her IG.
What if … you worked here?
In this employer brand campaign, we needed to inspire women leaders in key markets to ignore imposter syndrome and submit their resume. How? Just think of the benefits.
I was the creative lead of a 30+ person team across Vancouver, San Francisco, LA, Mexico City, and Buenos Aires. Clients loved the ideas we pitched, and it was go-go-go with minimal edits. A print ad also appeared in the New York Times, Fortune, and elsewhere.
Hero video
All you need is a password to check out multiple projects for Google Ads that earned:
+2.1% lift in branded queries
+3.4% lift in US acquisitions
+4.6% lift in website visits
It’s a good story, I promise.