As creative lead on the LinkedIn account for several years, I helped grow the team and our relationship with the Talent Solutions side of the business. We delivered a little bit of everything: product videos, lifecycle marketing, panel interviews, event deliverables and more.
Hire more, sweat less.
Account-Based Marketing Lookbook
High-end personalized mailer for key prospects. Our goal was to show off the full suite of recruiting products with minimal copy and gorgeous imagery.
Search Upward campaign
Brand campaign for an virtually unknown LinkedIn service, done on a micro budget.
The Road to Better Recruiting
How do you quickly show off all the new (and complicated) ways a recruiting tool can uncover more candidates? Hop on this ride through the hidden filters and funnels that lead to more great hires.
This is one of multiple videos highlighting the new LinkedIn Recruiter and Jobs product. The rollout and education about the updated products required 60+ web pages, emails, webinars, guidebooks, and social assets.
Most things we worked on were promoted across the LinkedIn network. Other ideas, such as the Interview Question Generator, were used in customer acquisition campaigns. We provided content strategy and execution on a multitude of topics.
What’s in your recruiting toolkit?
What’s a conference without a good Oprah moment? During LinkedIn CEO Jeff Weiner’s speech at the company’s annual event for talent professionals, attendees were told to reach under their seats for a surprise. Our team was tasked with creating the handout from the Plus One Pledge, which includes membership cards to LinkedIn Premium.